Top Tips for Designing a Squarespace Website
Designing a website can be both an exciting and daunting task. With platforms like Squarespace, you have a set of tools at your fingertips, but knowing how to use them is key to creating a site that is both functional and design-led. Here are my top simple tips to follow when designing your Squarespace website:
Clear Call to Action Links
One of the most critical elements of your website is the call to action (CTA). Whether you want visitors to sign up for a newsletter, purchase a product, or contact you for services, your CTA should be on prominent display. Top tip: don't make your users scroll to the bottom of the page to find these links. Place CTAs at the top of the page and throughout your content to ensure visitors can take action without getting lost.
Embrace Negative Space
Negative space, or white space, is the area around the elements of your design. Many people fear empty spaces and tend to clutter their sites, cramming in as much as they can. However, negative space is your friend. It helps create a clean, readable layout that guides the user’s eye naturally through your content. A cluttered website can be overwhelming and difficult to navigate, so embrace simplicity for a better user experience.
Check Your Website on Multiple Devices
In today’s digital age, most people access websites from a variety of devices, from smartphones to tablets. Squarespace templates are designed to be responsive, but it’s still essential to preview your site on different devices. Ensure that your content looks good and functions well on all screen sizes. Pay attention to text readability, image scaling, and the overall layout. A site that performs well on multiple devices will show your business in the best light.
Use Clear Images
Images are a powerful tool for conveying your brand's message and engaging your audience. Blurry or low-quality images can make your website look unprofessional. Invest in high-quality images, or even better yet, invest in a brand photographer. Clear, professional images can enhance the overall aesthetic of your site and help build trust with your visitors.
Maintain Structured Consistency
Consistency in your template designs is crucial for creating a cohesive and professional website. Use the same font styling, color schemes, and layout structures throughout your site to provide a seamless user experience. Squarespace offers a variety of templates and style settings that can help you maintain this consistency. With the new Squarespace feature, you can also save sections, allowing you to reuse them throughout the site. A well-structured and consistent design not only looks professional but also makes it easier for visitors to navigate and find the information they need.
By following these simple tips, you can create a website that is both visually appealing and highly functional. Remember, a well-designed website can significantly impact your business, helping you attract and retain visitors and ultimately achieve your online goals.
Ready to create a Squarespace website? Take a look at my services and let’s bring your vision to life!
